Stephen Wilson

Web Strategist

Web strategist with seven years of experience building, delivering, and optimizing web-based products for non-profit and government organizations. I work with advocacy and policy experts, leveraging digital platforms to achieve strategic goals.

WORK EXPERIENCE
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Web Experience and Strategy Coordinator        June 2022 – Present

SF Environment Department, San Francisco, CA

• Lead contact for all web properties and digital products for the San Francisco Environment Department
• Developed and presented a project roadmap for a comprehensive website overhaul to Commissioner’s and senior level staff, including identifying key milestones, outlining a clear plan for execution.
• Analyzed user research, including user interviews, to inform feature needs of a new website
• Successfully conducted training for staff on how to make content edits to the flagship website, including teaching best practices for maintaining the integrity and organization of the site’s content.
• Enforced WCAG 2.1 AA standards on all web properties, complying with San Francisco’s Digital Accessibility and Inclusion Standard
• Reported on bugs and enforced quality assurance scripts for a website averaging 200,000 monthly visitors
• Built dashboard in Google Data Studio to track success of marketing campaigns; configured automated reports that were shared with senior leadership to present to external stakeholders
• Closely managed budget and team of contract web developers to deliver improved functionality for the Department’s digital products
• Wrote technical documentation for a variety of audiences, including web style guides, quality assurance scripts, HTML reference guides and contingency planning

Digital Strategist        September 2020 – June 2022

ACLU of NorCal, San Francisco, CA

• Increased traffic to flagship websites by noticing data trends, making recommendations to program staff, leading to a 17% increase in web traffic to priority pages.
• Managed content lifecycle for Drupal-powered website; Curated and updated homepage based on institutional priorities, qualitative data, and rapid response moments
• Built custom dashboards in Google Data Studio to inform and influence key stakeholders at the leadership level
• Used Git/GitHub to update content on microsites for branding and awareness campaigns
• Utilized Salesforce products to segment audiences and tailor marketing campaigns, resulting in increased engagement and conversion rates.
• Convened meetings with program team leads to make data flow more transparent and generate brainstorming

• Mentored junior level staff on emerging best practices and professional development
  

Digital and Branding Manager        August 2014 – August 2020

ACLU of Texas, Houston, TX

• Managed a team of two as a part of a seven-person Communications team for the fourth largest ACLU affiliate in the nation.
• Used Photoshop and Figma to draft wireframes for contract web developer
• Led the implementation of Drupal security and theming updates
• Oversaw a 123% growth in email subscriptions and led the transition to improved branding standards.
• Regularly produced marketing and communications collateral for an audience of 250,000+ online supporters and 30,000+ card-carrying members.
• Generated ideas for policy campaigns and reported outcomes to affiliate and National staff

CONTACT

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•   Bay Area, CA (Open to Remote)

•  +1-713-870-4107

•  stephenw61@gmail.com

•  stephenwilson.info

•  github.com/sw-3907

SKILLS

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Technology:

•   Drupal 7-9

•   Wordpress, DiviBuilder

•   HTML5, Tailwind CSS

•   Git, GitHub

•   JavaScript

•   Google Analytics

•  Google Tag Manager

•   Springboard CRM

•   Crazy Egg

Design:

•   Adobe XD

•   Adobe Photoshop

•   Figma

•   MockUp

•   Final Cut Pro X

Productivity:

•   Google Suite

•   Atlassian Suite

•   Microsoft Suite

•   Asana

EDUCATION

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UC Berkeley Extension

Digital Marketing Certificate

Concentration in Google Analytics and Google AdWords

January to July 2021

ABOUT ME

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I am a proud father to two beautiful daughters.

I work on technical skills in my off time to automate my workflow.

I am a visual artist, specializing in monotype and monoprint works. My most recent exhibition featured 15 original prints in Galveston, Texas.