Stephen Wilson Web Strategist
Web strategist with seven years of experience building, delivering, and optimizing web-based products for non-profit and government organizations. I work with advocacy and policy experts, leveraging digital platforms to achieve strategic goals.
WORK EXPERIENCE ______________________________________________________________________
Web Experience and Strategy Coordinator June 2022 – Present SF Environment Department, San Francisco, CA
- Lead contact for all web properties and digital products for the San Francisco Environment Department
- Developed and presented a project roadmap for a comprehensive website overhaul to Commissioner’s and senior level staff, including identifying key milestones, outlining a clear plan for execution.
- Analyzed user research, including user interviews, to inform feature needs of a new website
- Successfully conducted training for staff on how to make content edits to the flagship website, including teaching best practices for maintaining the integrity and organization of the site’s content.
- Enforced WCAG 2.1 AA standards on all web properties, complying with San Francisco’s Digital Accessibility and Inclusion Standard
- Reported on bugs and enforced quality assurance scripts for a website averaging 200,000 monthly visitors
- Built dashboard in Google Data Studio to track success of marketing campaigns; configured automated reports that were shared with senior leadership to present to external stakeholders
- Closely managed budget and team of contract web developers to deliver improved functionality for the Department’s digital products
- Wrote technical documentation for a variety of audiences, including web style guides, quality assurance scripts, HTML reference guides and contingency planning
Digital Strategist September 2020 – June 2022 ACLU of NorCal, San Francisco, CA
- Increased traffic to flagship websites by noticing data trends, making recommendations to program staff, leading to a 17% increase in web traffic to priority pages.
- Managed content lifecycle for Drupal-powered website; Curated and updated homepage based on institutional priorities, qualitative data, and rapid response moments
- Built custom dashboards in Google Data Studio to inform and influence key stakeholders at the leadership level
- Used Git/GitHub to update content on microsites for branding and awareness campaigns
- Utilized Salesforce products to segment audiences and tailor marketing campaigns, resulting in increased engagement and conversion rates.
- Convened meetings with program team leads to make data flow more transparent and generate brainstorming
- Mentored junior level staff on emerging best practices and professional development
Digital and Branding Manager August 2014 – August 2020 ACLU of Texas, Houston, TX
- Managed a team of two as a part of a seven-person Communications team for the fourth largest ACLU affiliate in the nation.
- Used Photoshop and Figma to draft wireframes for contract web developer
- Led the implementation of Drupal security and theming updates
- Oversaw a 123% growth in email subscriptions and led the transition to improved branding standards.
- Regularly produced marketing and communications collateral for an audience of 250,000+ online supporters and 30,000+ card-carrying members.
- Generated ideas for policy campaigns and reported outcomes to affiliate and National staff
| CONTACT ______________________________
• Bay Area, CA (Open to Remote) • +1-713-870-4107 • stephenw61@gmail.com • stephenwilson.info • github.com/sw-3907
SKILLS ______________________________
Technology: • Drupal 7-9 • Wordpress, DiviBuilder • HTML5, Tailwind CSS • Git, GitHub • JavaScript • Google Analytics • Google Tag Manager • Springboard CRM • Crazy Egg
Design: • Adobe XD • Adobe Photoshop • Figma • MockUp • Final Cut Pro X
Productivity: • Google Suite • Atlassian Suite • Microsoft Suite • Asana
EDUCATION ______________________________ UC Berkeley Extension Digital Marketing Certificate Concentration in Google Analytics and Google AdWords January to July 2021
ABOUT ME _____________________________ I am a proud father to two beautiful daughters.
I work on technical skills in my off time to automate my workflow.
I am a visual artist, specializing in monotype and monoprint works. My most recent exhibition featured 15 original prints in Galveston, Texas.
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